Use Google Analytics to find out which keywords attract your most desirable prospects, what advertising copy pulls the most responses, what landing pages and content make the most $$ for you—and what problem areas prompt visitors to leave your site. You can use it to figure out your revenue and ROI for each campaign and referral source, your average click value and how much you should spend on each keyword.
Google Analytics has all the features you expect from an enterprise level web analytics offering—and then some:
- FREE! Spend your budget on marketing, not on measurement
- Integrated with AdWords: If you have an AdWords account, you can now use Google Analytics directly from the AdWords interface. You can get ROI metrics automatically, without having to import cost data or tag keywords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well.
- Executive Summaries: Of traffic, e-commerce, and conversion trends without hunting through reports. Quickly identify problem areas. Compare revenue, conversions, campaigns, and keywords at a glance. Google Analytics Executive, Marketer and Webmaster dashboards give you clear answers, fast, in an easy-to digest visual format.
- Site Overlay: Google Analytics displays your website superimposed with click and conversion data for each link. Doesn't require any plug-ins and allows you to easily see which links lead to conversions, just by browsing your site.
- Funnel Visualization: Find the bottlenecks in your conversion and checkout processes, eliminate confusing navigation, and start funneling visitors through the steps you want them to take, all the way through to conversion.
- GeoTargeting: Find out where your visitors come from, and which markets have the greatest profit potential. Minimize wasted pay-per-click spending by better targeting your ads. Visualize the source of your traffic, increase efficiencies, and seize opportunitites.
- Analysis Options: Compare one date range against another in almost any report. Graph data over time, find out the lifetime value of a visitor segment, or cross-segment a group of visitors on the fly with fast, interactive reporting.
- Scalable for any size site: Google Analytics runs on the same computing infrastructure that powers Google.com and can handle the demands on any site, including those of some of the Web's top properties.
- Advanced Visitor Segmentation: Google Analytics comes with over 80 predefined reports. Adds 18 segments for further drill-down into any of these reports. Compare traffic, key conversion metrics and trends by segment, without waiting for data to be reprocessed. In addition, a custom segmentation feature allows you to slice data based upon visitor actions or on information they give you about themselves.
- e-Commerce Reporting: Use Google Analytics to trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
- Multilingual: Available in 16 languages
- Privacy Pledge: Google takes the trust people place in us very seriously, and we are committed to safeguarding the privacy of your data. We understand the web analytics data is sensitive, so we accord it the ironclad protection it deserves. Google Analytics is subject to the same industry leading privacy policy as all Google services: http://www.google.com/privacypolicy.html
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