Make More Money with Urchin
Get real leads. Convert them to customers. Watch your sales skyrocket!
 Anyone can buy keywords on a search engine and get some leads. But which keywords bring in real leads with real money to spend? Urchin 6 shows you which search words, search engines, marketing initiatives, and ad content create conversions, so you can target your marketing $$ and get leads that turn into customers. FAST.
- ROI analysis: Buy the keywords that convert. Cut those that don't.
- Goal Conversion: Verify conversion to purchase or any other goal
- A/B Testing: Test content and go with what works
- Click Fraud: Identify and take action against click fraud
- Day Parts: Don't waste money when your audience is away
- Compare: Marketing campaigns, adverstising channels, e-mail blasts, search engines, specific keywords, organic searches, and more
Look Good with Urchin
Drive your points home with powerful persuasion of hard numbers and superior graphics
You want to be known for professionalism and accuracy. You need to back up your decisions with compelling data that everyone on your team understands. Urchin 6 reports essential metrics, including conversion rates and ROI, for all of your online marketing campaigns—all in editable, resizable, gorgeous color.
- Best Interface: Interactive, powerful and easy-to-use
- Business Ready Graphics: Simply paste Urchin's stunning graphics into your presentation and reports
- Tailor the Data: Filter out irrelevant or undesirable data – Urchin's reports update instantly
- Easy Export: Directly export Urchin's data to Word, Excel, or other applications
Simplify with Urchin
Spend less time getting data and more time getting results!
If you currently analyze marketing spending and cost data from multiple sources, you know it's a time-consuming and error-prone process. Urchin is designed as a complete solution so you can focus on implementing results instead of collecting data.
- Centralized Marketing Command Center: Consolidate all your marketing analystis in one place – e-mail blasts, search engine keywords, banner ads, and even offline marketing initiatives – with centralized, one-stop reporting
- No Spreadsheets: Urchin imports all of your search engine spending and e-commerce revenue data
- Analyze Entire Campaigns: Keyword spending, e-commerce revenue data, lead generation, and ROI all in one place
- Easy to Implement: Urchin is fast, scalable and easy to install
Urchin 6 Pricing
Urchin will now be one bundled product. We will no longer sell the modules separately. So when you purchase Urchin 6 it will include: the base module, load balancing, profile packs, e-commerce and campaign tracking.
One-time license fee: $2,995 for 1000 profiles
Support: $599/year for 1000 Profiles
Hosting companies: please call Leslie at 713-465-8039 for pricing details.
Supported Platforms: Windows 2003 Server, Windows XP, Windows 2000, Linux (kernel 2.4 and 2.6), FreeBsd 6
Supported Databases: MySQl 4 and 5, PostgreSQL5
Supported Webservers: Apache (all platforms) and IIS (Windows only)
Urchin Features and Benefits
Features:
- Site Overlay: Visualize click paths, conversion metrics, and more for all your links, just by browsing your site
- GeoTargeting: Find out where your visitors come from and which markets are the most lucrative
- Keyword Analysis: Compare conversion metrics for every keyword, cost-per-click and organic, on Google Overture, Findwhat, and more. Urchin even suggests keywords that you should buy, but aren't
- Funnel Optimization: Eliminate bottlenecks to conversion and reduce abandonment
- Email Reports: Set Urchin 6 to automatically email you periodic reports
- Advanced Visitor Segmentation: Compare visitor behavior by geographic location, new vs. returning visitor, language preference, and more.
- Content Optimization: Optimize your website for the right browser and software platforms, track internal search behavior, examine content interactions on your site.
- A/B Testing: Test and optimize creative content for banner ads, emails, keyword, and more
- E-commerce Analytics: Tie transactions to campaigns and keywords, get loyalty and latency metrics, find your revenue sources, and dive deep into product merchandising analytics
- Complete Conversion Metrics: See ROI, revenue per click, average visitor value, and much more.
Benefits:
- Used to track activity on a closed intranet
- Use to reprocess historical logs and traffic data
- Report on non-HTML file types, such as PDF's and images
- Report on individual visitor history (anonymously) and show which visitors have the most value to an e-commerce site
- Track what internal web resources are being used
- Analyze sensitive data that policy prevents from going offsite in any fashion
- Perform site tracking behind a firewall or on an intranet, historical data processing or other processing customizations
Get Help Using Urchin
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